Find Your People: Social Media 101 - Accion Opportunity Fund

Find Your People: Social Media 101

Learn how to use social media to build community and maximize the impact of your business' social media presence.


In this webinar, powered by Global Atlantic Financial Services, small business experts Beth Ann Dahan, a business advisor at AOF; Danielle Enns, Head of Ecommerce at Rhode; and Claudia Allwood, Chief Marketing Officer at Rhode share tips and best practices for maximizing the impact of your business’ social media presence

Locally, globally, online or offline, we are all connected—you just have to know where to look. And with so many social media platforms out there, it can be difficult to know where to start. In this webinar, you will learn from industry experts to harness the power of online communities and connect with your ideal customers. Discover how to find the right social networks, where to look for your target audiences, and how to inspire them—and their friends!—to take action.

The webinar includes easy to implement tips for creating and managing your existing social media presence and using social media to build your community. Community building on social media is important because it promotes engagement, increases your brand visibility, and attracts more customers.

Topics covered include:

  • What is social media marketing?
  • Identifying your social media goals
  • Which social media platform should you use?
  • Social media platform essentials
  • Building brand awareness
  • Building community
  • The importance of content
  • Learning from your competition
  • Social media and consistency
  • Social media scheduling

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