Invest to Grow: Planning and Financing Your Next Marketing Investment

You’ve mastered the free and low-cost marketing tactics. Now what happens when your business is ready to invest real dollars into growth, whether that’s a rebrand, paid ads, a new website, or a bigger content push? This session walks through how to plan a marketing budget that ties to real revenue goals and how to decide what’s worth financing versus paying out of pocket. You’ll leave with a framework for making that decision with confidence.