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E-commerce

Optimize Your Products to Maximize Holiday Sales

Learn how to write product descriptions that sell, choose images that inspire confidence, and use simple optimization techniques to attract more customers and close more sales.

Business owner working on her e-commerce growth challenges

E-Commerce 101

FedEx E-Commerce Learning Lab Course 1 – Learn about the value of e-commerce, identify the core elements of e-commerce 101, and explore popular e-commerce tools to find the right fit.

E-Commerce Legal

FedEx E-Commerce Learning Lab Course 2 – Learn about the legal considerations every e-commerce business owner needs to review to keep their business running safely.

E-Commerce Finance

FedEx E-Commerce Learning Lab Course 3 – Explore the true cost of e-commerce and evaluate how financially feasible it is to implement e-commerce in your business today.

E-Commerce Operations

FedEx E-Commerce Learning Lab Course 4 – Explore e-commerce business models, review the operations cycle, and learn how operations decisions affect financial decisions and vice-versa.

E-Commerce Digital Marketing

FedEx E-Commerce Learning Lab Course 5 – Review branding and marketing essentials for e-commerce, and consider the ideal customer journey for your target audience.

E-Commerce Social Media Marketing

FedEx E-Commerce Learning Lab Course 6 – Review social media marketing techniques for your e-commerce business and identify the best social media channels for your audience.

Social Media Playbook

Learn social media techniques for your food and beverage business. Explore the best channels for your business, posting tips, and more!

Packaging Design

Product packaging creates branded message that introduces your product to customer and protects it during shipping, processing, and retailing.