Marketing

Loyalty programs are a great way to keep new customers coming back. Here’s what you need to know to set up a loyalty rewards program.

Want to start an online business? It doesn’t have to be as tough as it seems. Here’s what you need to know.

Social media is here to stay. Embrace it – and make it work for you – in your small business Instagram marketing strategy.

Whether you use a template, designer or website building platform, there are many available options to help you build a website on a budget.

Read expert advice on how to protect your product and build a stronger brand by avoiding these common packaging pitfalls.

Learn how to create social media engagement for your small business brand. Here are our top tips to boost audience engagement.

Learn the basics of funnel marketing and the sales funnel stages. These insights will improve your sales and boost your business.

Cultivating a strong personal brand means that your customers will recognize you and associate you with your company in a positive way.

Small businesses may not have the resources to launch a full PR campaign but that doesn’t mean that developing a PR strategy is impossible.

Marketing your small business doesn’t have to be expensive or complicated. Here are some effective ways to market your business for free.