Marketplace or Your Own Site? Choosing (or Balancing) Where You Sell
Where you sell matters. Learn how to choose what works for your business.
Amazon, Etsy, TikTok Shop, your own website… every platform promises reach, but each one comes with its own tradeoffs in cost, control, and customer relationship. This session helps e-commerce business owners think through where they should actually be selling, whether that means going all-in on a marketplace, building out their own site, or running both at once.
Join us and our partners at FedEx as we cover how fulfillment and shipping needs shift depending on your channel mix, what you give up and gain in each model, and how to make the decision based on your business, not just what everyone else is doing.