Meet the Experts:

Loretta Chon (New York) joined KKR in 2022 and is the Head of Digital Marketing. Prior to joining KKR, Ms. Chon was head of digital for JP Morgan Private Bank and JP Morgan Asset Management Americas. Ms. Chon also worked at Prudential Global Investment Management driving marketing strategy and business development for investments across Asia, Europe and Latin America. Ms. Chon received a B.S. from Carnegie Mellon University. Analytics hold the key to smarter marketing decisions. Join our enlightening webinar in partnership with Global Atlantic Financial Group, Essentials of Marketing Analytics for Smarter Decisions, where we demystify marketing data, teaching you where to look, what to track, and how to use insights to refine your campaigns for better results. Discover practical techniques to leverage analytics effectively and make informed marketing choices that drive success.

Lanessa Hubbard is the owner of Certified Nails, a health-focused salon in Noblesville, Indiana, where she leverages her background in forensic science and chemistry to bring a scientific approach to nail care. She specializes in providing safe, hygienic services tailored to individuals with health concerns, including diabetes, immune conditions, and oncology patients, while also serving clients who desire wellness-oriented nail treatments. Passionate about raising industry standards, Lanessa combines technical expertise with compassionate care to transform traditional nail services into wellness experiences

Dr. Desha Elliott is a scholar, practitioner, and market manager at Accion Opportunity Fund with over a decade of experience in finance and operational strategy for small businesses, particularly those led by underrepresented entrepreneurs. She is the former owner of a digital and event marketing company, where she helped businesses refine their go-to-market strategies and secure corporate partnerships with nationally recognized brands. Dr. Elliott is the author of Hi, My Name Is: Marketing for Transitioning to Entrepreneurship and served as the program architect for a national agribusiness accelerator. Her digital marketing journey began with training from Google, ultimately leading her to support entertainment and nonprofit organizations in transforming their online presence—going live on Facebook before it became mainstream.  


In this conversation, we’ll dig into the real-world ways marketing analytics can help you make smarter decisions. Topics we’ll explore include:

• How to figure out which marketing metrics actually matter for your business
• What KPIs (key performance indicators) can tell you about your growth potential
• Ways to use your data to tweak and improve campaigns over time
• What your customer behavior is trying to tell you—and how to respond
• How to bring all of this together into a practical, data-backed strategy that fits your goals