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How AI is Changing How Customers Find You

AI is changing how customers find you and your businesses online and it’s time to prepare your business.

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AI-Powered Search is Changing the Game

AI is changing how people find businesses online and it’s time to prepare your business. With tools like ChatGPT and new AI-powered search results from Google, the way customers discover products and services is shifting fast. In this webinar, we unpack what this means for small business owners and how you can start preparing now. From understanding AI-generated answers to making sure your content shows up where it matters, we’ll explore how to keep your business visible in the age of AI-driven search. Explore how AI is reshaping online search and discover what your business needs to do to appear where customers are looking.

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Meet the Experts

Jam Anderson

Jam Anderson is the driving force behind Jam AI, dedicated to making AI easy and accessible for everyone. With 20 years of success in traditional marketing, she quickly recognized the power of AI and jumped right in. Now, Jam is all about turning AI complexity into clarity, helping business leaders, entrepreneurs, and marketing pros harness AI without the hassle. Known for her ability to simplify even the most complicated concepts, she’s the expert you need to guide you through the AI landscape, so you can focus on what you love. She obviously used her AI Assistant to write this. Hope you liked it.

Stay connected with Jam via email at jam@jamout.ai and on LinkedIn. Check out her learning community.

Naomi Roszhart

Naomi Roszhart is a digital commerce strategist with over a decade of experience helping businesses grow online through SEO, user experience improvements, paid media, and social media strategy. Since joining the FedEx Digital Commerce Solutions team in 2022, she has supported customers and Sales across all segments with creative, data-driven strategies to drive engagement and sales. Naomi is currently part of the AI and DCS team at FedEx, working to leverage emerging technologies that improve automation, personalization, and operational efficiency, especially for e-commerce businesses.

Stay connected with Naomi on LinkedIn.

  • How is AI search changing how users find information?
  • How are traditional search tools incorporating AI tools?
  • How has website traffic changed in the era of AI search?
  • How can e-commerce businesses optimize their product listings for AI search?
  • How can you submit your website to ChatGPT via their merchant portal?
  • How can you leverage AI for your small business?
  • How can you make sure your website content is showing up in AI generated search results?
  • Can FAQs on my website generate better AI search results?
  • How does AI value websites and content?
    • EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)
  • Are there tools I can use to figure out what my customers are searching with AI tools to find my business?

Shared Resources

AI Tools

There are many AI tools you can use to for your business, including:

Download the slides from this webinar

How AI is Changing How Customers Find You PresentationDownload

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