Leverage Marketplaces to Maximize and Optimize Your E-commerce Growth Potential
Explore strategies to effectively leverage multiple sales channels—including popular marketplaces alongside your own website—to maximize visibility, increase sales, build a loyal customer base, and reach your e-commerce growth potential.
Maximize Your E-Commerce Growth Potential Through Marketplaces
For small businesses and entrepreneurs, expanding your reach through e-commerce marketplaces and multi-channel marketing can be a game-changer for growth. This webinar will guide you through the essential strategies to effectively leverage multiple sales channels—including popular marketplaces alongside your own website—to maximize visibility, increase sales, build a loyal customer base, and reach your e-commerce growth potential.
You’ll learn how to develop a practical approach to managing inventory and fulfillment across different platforms without feeling overwhelmed. Discover how to optimize your operations by choosing the right marketplaces, setting up efficient inventory systems, and selecting fulfillment methods that fit your unique business needs.
We’ll explore the benefits and challenges of selling through various marketplaces, how to balance these channels with your direct online presence, and key pitfalls to avoid. By mastering these multi-channel marketing concepts, you can streamline your workflow, improve customer satisfaction, and unlock new opportunities for sustainable growth. Whether you’re preparing for peak sales periods or scaling your business for the future, this session will empower you with the knowledge to confidently grow your business through smart marketplace and multi-channel strategies.
Want to learn more about the FedEx E-Commerce Learning Lab and explore our upcoming webinars?
Visit aofund.org/program/fedex for details.
Meet the Speakers
Dr. Penny Mickey
Dr. Penny Mickey is the co-founder of a WBENC Certified gourmet popcorn company founded in 2020 with her husband Kennith Mickey. They are two former college basketball players who turned their zeal for the court to crafting small batch gourmet popcorn. Mickey’s Popcorn crafts small batch gourmet popcorn with flavors inspired by geographic regions and top shelf spirits. They produce the Trademarked flavor, Tennessee Whiskey Caramel popcorn.
Stay in touch with Penny: Mickey’s Popcorn.
Bill Cutrone
Bill Cutrone is a Senior Supply Chain Project Manager at FedEx, specializing in ecommerce logistics and marketplace strategy. Bill has led initiatives supporting small and mid-sized businesses as they scale online, bringing practical insights on supply chain efficiency and customer experience. He is passionate about empowering sellers with the tools and strategies they need to thrive in today’s rapidly evolving ecommerce landscape.
Stay in touch with Bill: LinkedIn
Our Expert Speakers Discuss Topics Like:
- What risks does marketplace dependence create for their brand identity and long-term growth?
- What early warning signs suggest that a marketplace may be overshadowing or diminishing a business’s identity?
- If a business is copied or undercut on a marketplace, what’s the first thing they should do to take back control?
- What fulfillment and operational best practices help small businesses stay efficient and consistent when selling across multiple marketplaces?
- What fulfillment or operational practices make the biggest difference when managing sales across multiple marketplaces?
- What criteria determine whether a new marketplace is actually a good fit for your business?
- How should business owners evaluate the tradeoffs between marketplace traffic and their own owned channels like email or their website?
- What’s the simplest way a small business can manage inventory across multiple channels without needing expensive or complex tools?
- How can a business grow strategically beyond one platform while maintaining focus and avoiding the feeling of being stretched too thin?
- What is one practical experiment or quick improvement a business owner can try this week to strengthen their marketplace performance or streamline their inventory and fulfillment process?
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