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Optimize Your Products to Maximize Holiday Sales

Learn how to write product descriptions that sell, choose images that inspire confidence, and use simple optimization techniques to attract more customers and close more sales.

Business owner working on her e-commerce growth challenges

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Prepare for the Holidays

Your product pages are often your customer’s first impression—make sure they’re doing the heavy lifting before the holiday rush hits. This webinar teaches you how to optimize your product listings to increase conversions and boost sales during one of the most critical times of the year. Learn how to write product descriptions that sell, choose images that inspire confidence, and use simple optimization techniques to attract more customers and close more sales. Whether you’re listing on your own website or major marketplaces, discover how a few small tweaks can make a big difference in your end of year performance.

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Meet the Experts

Alexis Margaritis

Alexis is an experienced ecommerce strategist with a strong track record of creating and executing high-impact campaigns across digital and traditional channels. Before joining FedEx, Alexis worked in the retail fashion ecommerce space managing digital marketing efforts and growing online sales. As part of the industry-unique Digital Commerce Solutions consulting offering by FedEx for our customers, Alexis is an energetic contributor supporting our customers growth. By leveraging her social media and e-commerce content strategy expertise, Alexis provides our customers cutting-edge insights to enhance their online presence. Alexis is passionate about bridging the gap between brand storytelling and performance marketing, and regularly consults on buyer’s journey optimization, improving conversion rate, and driving traffic.

Terrand Smith

A consummate retail professional, Terrand Smith oversaw close to $1 billion in revenue during her 15+ year-long career in corporate retail. Working at the headquarters of some of the top retailers in the U.S., she managed, grew, and restored categories with thousands of products and hundreds of vendor partners in over 15,000 retail outlets.

Her strengths were in optimizing product assortments; establishing pricing strategies; developing impactful promotions; improving inefficiencies; negotiating with vendors; developing innovations and managing profit & loss statements. These strengths allowed her to drive significant growth in sales, market share, profitability, and new business models for her companies.

Smith is now the Founder and CEO of 37 Oaks, a Chicago-based education company that educates and prepares small businesses for growth through e-commerce, wholesale, storefront & popup markets. Strengthening and revitalizing communities through commerce is not only her mission but also her responsibility. She is also the author of Prepare to Shift: The Workbook which outlines a proven roadmap to shift a hobby into a growing business.

Connect with Terrand on LinkedIn.

  • What goes into a product description?
  • What parts of a product listing do you need to optimize to attract your target customer?
  • What can you do to build trust through your product listings?
  • How does shipping and fulfillment information create trust in the product listing itself?
  • How does mobile ordering impact your product listing?
  • What is SEO for my product listing and how can it help me reach my customers?
  • How can you make listings more profitable?
  • What data can help me optimize my business?
  • How can you use website analytics to grow your business?
  • How can storytelling improve your listing?
  • What product listing features can drive conversions and sales?
  • How do I strategically implement cross-selling, discounts, bundles, and bulk orders to improve profitability?
  • How can I strategically use AI tools like ChatGPT to optimize my product descriptions?
  • Can social media Live events promote my sales?
  • Why do I need an “About Me” page on my e-commerce website?

Shared Resources

Product Optimization Tools

There are many tools you can use to optimize your products to maximize holiday sales, including:

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