Marketing

How do you turn your business into a recognizable brand? Get started with these easy-to-implement strategies.

Your company website is a powerful marketing tool for your business. Learn the basic features every small business needs.

Learn why market research is an essential tool for growing your business, and get started with five easy steps.

Using creative marketing techniques can help you price your product or service and position the social impact of your business.

Using creative marketing techniques can help you express your unique value proposition and attract new customers to your business.

A user-friendly website can help grow your business. We’ll tell you how to build a website for your small business without breaking the bank.

Today, using social media to sell your product is a given. Here’s how to choose a platform and use it to boost your bottom line.

After all the work you’ve done to get your product just right, you have one final step: making sure the packaging is perfect. The package design will serve as the silent spokesperson for your product as it sits on a shelf or hangs in a display, so it has to look great and function just…

Here are 10 cheap and easy loyalty programs that will keep your customers coming back to your small business.

Looking for help boosting your small business sales? Here are 10 ways to increase sales and profits to grow your small business.