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How to Capture Short Attention Spans

Customers scroll fast. Your content has to be clear and engaging right away. This webinar teaches you how to craft digital marketing for your small business that capture short attention spans and encourages action.

Small business owner capturing short attention spans and stopping the scroll of customers

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Digital Marketing for Small Business: How to Capture Short Attention Spans

Customers scroll fast on social media. Your content has to be clear and engaging right away. This webinar teaches you how to craft digital marketing that captures attention and encourages action. You will learn how to simplify your messaging, use visuals strategically, and create content that connects quickly with your audience.

Expert Speakers:

Julienne Reyes Sodipo

Julienne Reyes Sodipo is an entrepreneur, content creator, and social media strategist behind Belugabee, a small business she has run for over 5 years focused on art, creativity, and giving back to the environment and kids in need. Julienne has grown her online audience to over 96,000 followers across social media through engaging and authentic content. She previously worked as a social media manager in the Bay Area, where she promoted weekly events, managed influencers, and created scroll-stopping digital marketing campaigns and she has also worked as a social media marketing consultant for multiple small businesses, helping them grow their online presence and connect with their audiences online.

Stay in touch with Julienne:

Adebukola Ajao

Adebukola Ajao isn’t just a digital marketing consultant, she’s a fierce small business advocate. Armed with creativity and budget-friendly strategies, she guides solopreneurs and businesses to rise above the digital noise and build thriving brands. She founded her marketing agency, B.D.Y. CONSULT, on a simple belief: if you’re in business, marketing is your business! But Adebukola’s impact goes beyond her agency. She’s an adjunct professor at Northeastern University, shaping the next generation of marketing minds who’ll build our digital future. Her expertise is coveted by Forbes, Essence, Fortune Magazine and Nasdaq, and her writing on Black social movements, history, marketing, and culture has graced the pages of Adweek, Entrepreneur Magazine, Teen Vogue, and Vice Media. Today, she continues to inspire and educate small business owners, sharing her wisdom on brand and social media marketing, funding, and business resources at For All Things Digital. Through this free business resource Adebukola has helped small businesses secure over $2M in grant funding since 2020.

Stay in touch with Adebukola

How to Capture Short Attention Spans: Discussion Topics

  • How has people’s attention changed online recently?
  • What is the “attention recessions”?
  • How can you capture short attention spans on social media?
  • How do business owners know where to focus their attention on social media?
  • Which social media platform is the best for my business?
  • How can you stop the scroll?
  • What kinds of messaging will make a viewer stop scrolling and read?
  • How can small business owners choose the best images and videos to stop the scroll and get attention?
  • What is a call to action versus a call to benefits?
  • Once you get someone’s attention, how do you convert them into a customer?
  • Why is it important to get feedback from your viewers?
  • When it comes to writing content that actually stops someone mid-scroll, what makes a message clear and compelling?
  • How can a business owner create and post content in a way that it doesn’t take over their whole week?
  • What is “post and ghost” and why is it detrimental to your business?
  • How do you know if your social media marketing strategy is actually working or not?

Shared Resources:

  • Repurpose.io: Repurpose your video content and post across all platforms with this simple, low cost tool.
  • Nudge Podcast: Nudge is the UK’s #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that work.

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