From Followers to Customers: Building a Social Media Sales Funnel - Accion Opportunity Fund From Followers to Customers: Building a Social Media Sales Funnel - Accion Opportunity Fund

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From Followers to Customers: Building a Social Media Sales Funnel

Build loyal customers through a strategic social media journey

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Social media is a key part of small business marketing, but it needs to be used correctly to attract followers and turn them into loyal customers.  In this webinar, our two experts will guide you through building a strong social media experience that “stops the scroll”. These strategies will help your customers connect to your business, build trust with them, and ultimately boost your revenue

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Meet the Experts:

Adebukola Ajao

Adebukola isn’t just a digital marketing consultant, she’s a fierce small business advocate. Armed with creativity and budget-friendly strategies, she guides solopreneurs and businesses to rise above the digital noise and build thriving brands.  

She founded her marketing agency, B.D.Y. CONSULT, on a simple belief: if you’re in business, marketing is your business! But Adebukola’s impact goes beyond her agency. She’s an adjunct professor at Northeastern University, shaping the next generation of marketing minds who’ll build our digital future.  

Her expertise is coveted by Forbes, Essence, Fortune Magazine and Nasdaq, and her writing on Black social movements, history, marketing, and culture has graced the pages of Adweek, Entrepreneur Magazine, Teen Vogue, and Vice Media. Today, she continues to inspire and educate small business owners, sharing her wisdom on brand and social media marketing, funding, and business resources at For All Things Digital. Through this free business resource Adebukola has helped small businesses secure over $600,000 in grant funding since 2020. 

Stay connected with Adebukola:  

Tasha Harris

Tasha is the co-founder and president of Kobi Co., a nationally recognized candle and wellness brand rooted in the intersection of scent, sound, and self-care. She brings nearly two decades of experience in finance and operations leadership into the world of wellness, entrepreneurship, and community impact. 

Today, Tasha champions a new model of success: one that prioritizes well-being, creativity, and community over burnout and grind culture. Through her speaking and mentorship, she blends business strategy with soulful practices, showing leaders and teams how to achieve operational excellence without sacrificing humanity. 

Stay Connected with Tasha:  

  • What’s one easy shift in content strategy that can help a business owner drive more purchases instead of just engagement? 
  • How do you balance showing up authentically on social media while still being intentional about selling?
  • What are some of the biggest mistakes you see small businesses make when trying to sell on social media and what should they do instead?
  • How can small businesses tell if their social strategy is really working?
  • And so much more!

Relevant shared resources:

  • Gemini: Google’s AI assistant that supports with writing, planning, brainstorming, and more
  • Chat GPT: an AI tool for creative writing, general knowledge, and image generation
  • Canva: an online graphic design tool for social media, presentation, posters, videos and more
  • CapCut: an AI-powered video editor
  • Later: a social media scheduler that helps plan and automate daily tasks

If you want to learn more about tools to make your social media management easier, check out this article on AI marketing tools: https://aofund.org/resource/streamlining-marketing-operations-for-small-business-owners/

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