How to Increase E-Commerce Sales and Grow Your Business

Increase E-Commerce Sales

You’ve built your online store—now it’s time to scale and increase e-commerce sales. In this session, we’ll explore how to develop a clear, customized growth strategy for your e-commerce business. Learn how to assess your current performance, identify key opportunities, and use tools like shipping optimization, inventory management, and customer retention to take your sales to the next level. Whether you’re ready to expand your product line, improve your operations, or increase your average order value, this session will help you build a roadmap for smart, sustainable growth.

Meet the Experts

Ardean Miller 

Ardean Miller-Marbley is the founder of Mah Melanin, a nationally recognized e-commerce and retail brand built on cultural representation, operational excellence, and sustainable growth. What began as an online business has expanded into major retail partnerships, with Mah Melanin products now sold in physical stores, including Sam’s Club, and online nationwide. 

Ardean brings a rare blend of brand storytelling and operational expertise. She has firsthand experience navigating inventory planning, manufacturing, logistics, shipping optimization, and the realities of scaling a product-based business, including managing cash flow, vendor relationships, and retail growth strategies.  

Beyond leading Mah Melanin, Ardean develops educational programs that help product-based entrepreneurs become retail-ready and build the operational foundation needed to scale sustainably. 

As a speaker and panelist, she shares practical insights on growth strategy, scaling responsibly, and building sustainable sales systems that support both profitability and longevity. Her approach is grounded in real execution, making her a trusted voice for entrepreneurs looking to move from “building” to truly scaling their e-commerce businesses 

Follow Mah Melanin: Facebook, Instagram, TikTok, Website

Stay in touch with Ardean: Instagram

Julius Harper 

Julius Harper is a supply chain e-commerce expert on the FedEx Global Customer Solutions (GCS) team. Working directly with customers and Sales, he provides Solutions Design and Implementation expertise, leveraging emerging technologies to improve automation, personalization, and operational efficiency for e-commerce businesses. 

Julius brings over 20 years of experience helping businesses grow through digital commerce, marketing strategy, and operational optimization. Since joining FedEx, he has supported e-commerce customers of all sizes with practical, data-driven recommendations designed to increase engagement, streamline fulfillment, and drive measurable revenue growth. He has helped business owners strengthen their digital presence by aligning the right tools, platforms, and prompt strategies to their operational and growth goals, ensuring solutions are both scalable and execution-ready. 

Stay in touch with Julius.

Key Questions for Increasing Your E-Commerce Sales

• What are the key indicators that show that a business is ready to scale?   
• Which operational or fulfillment signals show that a business is prepared to take the next step in growth?   
• When you review metrics, which data points tend to reveal the biggest hidden opportunities for growth? 
• What operational or logistics trends hint at untapped growth potential for small e-commerce businesses?   
• What are some cost-effective improvements in shipping or fulfillment that can significantly boost customer satisfaction and repeat sales?   
• What operational adjustments or small system upgrades make the biggest difference in a business’ ability to scale smoothly? 
• What retention tactics work best to keep customers returning to an online store? 
• How does improving shipping transparency, speed, or consistency influence customer loyalty and average order value? 
• How to decide whether it’s time to expand a product line or focus on refining and improving what you already offer?
• What are common bottlenecks that prevent small businesses from scaling successfully, and how can owners overcome them? 
• What is one simple experiment a business owner could run this week or this month to help identify their next best growth move? 
• How can you find the right packaging for your products?