Strategic Pricing: Set and Raise Your Business Rates With Confidence - Accion Opportunity Fund Strategic Pricing: Set and Raise Your Business Rates With Confidence - Accion Opportunity Fund
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Strategic Pricing: Set and Raise Your Business Rates With Confidence

Pricing does not have to feel confusing. Understand the value of your work, choose rates that support your business, and raise your business rates with confidence

raise your business rates

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How to Raise Your Business Rates

Pricing does not have to feel confusing. This session helps you understand the value of your work, choose rates that support your business, and communicate those rates with confidence. You will learn simple frameworks for pricing and practical strategies for raising your prices when the time is right.

Meet Your Business Pricing Experts

Viridiana Ponce

Viridiana Ponce is a Business Consultant and Financial Expert who helps small business owners stop guessing and start making strategic, profit-driven decisions.

As the founder of VP Consulting, she has spent 10+ years helping entrepreneurs understand their numbers, secure millions in funding, and build businesses that actually pay them. Known for her direct, practical approach, Viridiana believes in the power of community and financial education to build sustainable, impactful businesses.

Paola Lagunas

Paola Lagunas is a Chef and Artist living in the Bay Area.  She  co -owns Alma Y Sazon, a Vegan Mexican restaurant where generational recipies have been innovated to highlight traditional plant ingredients.  Her family restaurant is named after both her grandma and mom, the two women who taught her how to cook.

  • Stay in touch with Paola:

This Business Pricing Discussion Includes:

  • What are signs that my current pricing is no longer supporting my business growth?
  • Should I be paying myself as a business owners?
  • Is it a problem if I’m not paying myself as a business owner?
  • How should I think about balancing my business costs with the value my products or services provide and with how I need to be positioned in the market?
  • How can I set sustainable prices for my business?
  • How does my pricing influence the type of customer I attract?
  • How do I set my business prices in relation to their tie, capacity, and income goals?
  • How can I be more confident in raising my prices?
  • How do I communicate my price increases to my customers while maintaining trust?
  • How can I tell that it’s time to raise my business prices?
  • Should I raise my business prices?

Want to learn how to calcuate your ideal pricing model, check out the pricing calculator Viri shared in the webinar.

Sign up for free business coaching with Viri and AOF’s other certified business advisors.

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